14 Small Clothing Brands Influencers Are Supporting Right Now

With so much uncertainty about the world reopening, you may have mixed feelings about shopping for a new wardrobe, especially one focused on life away from home. But, if you have a little more to spend, consider buying from smaller clothing brands that can use the extra support after a tough year for their businesses. Since there is an overwhelming amount of independent brands, start with what you know: local designers and brands you’ve purchased before. Beyond that, your favorite influencers can offer you other shopping inspirations to help you focus on a few pieces that will enhance your look.

Some of the labels highlighted below that you may already be familiar with, like New York’s Collina Strada and Khaite. But some might be a new find, for example, Amsterdam-based Rika Studios and Bassike from Australia. Not only do these brands continue to forge their way and create cool outfit options for the upcoming season, but many have also stepped up during Covid-19 by making face masks or donating a percentage of profits to charity in the need. Not only do these brands make clothes worth celebrating, but they also help keep their communities afloat. Scroll to see 14 inspiring small clothing brands influencers are supporting right now. Even if it’s just buying something small or a gift card, every purchase makes a difference.

We only include products that have been independently selected by The Zoe Report editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

Gaia Cult

“I’ve been a huge fan of Cult Gaia from the start and they’ve been such a beacon of optimism during this difficult time. If you feel like running around your house in a nice dress, don’t hesitate!” — Olivia Perez


“Bevza has strong silhouettes and can be chic and sexy without much effort. Each piece stands on its own, but has the versatility to be layered to perfection. I view this line as an art collection. For now , I’ve allocated a budget for some small business purchases. I also do summaries on my stories to show my support for the brands I love!” — Angela Fink


“There are a few smaller clothing brands I’ve backed, but right now the one that stands out is Trois. Their pieces are beautifully designed with easy-to-wear silhouettes that make you feel and look sexy and I have always been a fan of the brand but finally decided to make my first purchase the other day and grabbed their Ruby top which I had been eyeing for months now. Stephanie Arant


“I do my best to support the small brands I love by sharing their content and sales information with my audience. There are a few benefits [size] brands I know that make face masks like Baacal and Melissa Masse, both women-owned and local in Los Angeles.” – Kellie Brown

Collina Strada

“The brand is really unique, you can’t compare it to anyone else. The designer has created her own universe and I can never expect what will happen during her show. [During Covid] Collina Strada also made masks for @masks4medicine, a group of New York doctors who started this Instagram account to ask people to donate unused masks or sew cloth masks. The brand offers a fabric mask with each purchase on the site. I admire these brands who use their talent, their network and their platforms to do the right thing.” — Stephanie Broek

Ciao Lucia!

“In addition to the brand image, I like the accessibility and the prices of the brand. They have a specific point of view and my choice for certain functions. Ciao Lucia has the perfect wardrobe for the summer. I go for the brand when I want to feel dressed up but still comfortable.” — Olivia Lopez


“I love Refine because their pieces are so effortlessly beautiful and made with gorgeous, high-quality silk. When you put on a Refine piece, you instantly feel comfortable yet confident, and few brands can do that. make.” — Christie Tyler


“Perfect for days when you want to stay in your pajamas but also want to look cute and put together. I love Donni’s waffle sets and would wear all the colors in rotation until further notice if I wanted to. ” —Olivia Perez

Stine Goya

“Stine Goya brings me so much joy with all of their fun colors and patterns. I love to mix and match his pieces and during this WFH situation, it’s been a great shortcut to an energy boost.” — Babba Rivera


“Bassike is an Australian brand that makes the most fantastic basics which is perfect for those times at home. I love their t-shirts and shoes. They have a strong visual identity. I just received their t- baggy shirts in three different colors.” — Jen Azoulay


“Khaite is another brand that is so well made and so defined in its message and who it is – you can tell a garment is Khaite by its high quality alone. Khaite also has the perfect balance of masculine pieces and You can buy an amazing dress and an amazingly shaped blazer in one go.” —Christie Tyler


“Rhode always has great unique pieces that are so fun to wear! I support them by buying direct from the brand and sharing on social media!” — jenny walton

Rika Studios

“The collection is a simple, timeless and cohesive wardrobe for the modern-minded woman. I like to mix and match designer pieces, vintage brands, big brands and small brands. Rika Studios has created reusable masks from their dead -stock fabric for people who work in health care and child care.” — Linda Tol

Citizen Cotton

“Cotton Citizen is a quarantine staple, it’s the master of comfy sweatpants and the perfect white t-shirt. It’s also an amazing family business that could use a little love right now! I’m coming to buy a few white tank tops from them that I’ve lived in with sweatshirts or jeans when I’m feeling brave.” —Olivia Perez

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Michael O. Stutler