21 Australian clothing brands to follow on Instagram

Looking for new Australian fashion brands to follow on the gram? We got you, girl. We’ve compiled a list of some of our favorite accounts killing it on Insta right now.

Some of these brands you may have heard of, some you may be discovering for the first time. Either way, we’re ready to give you the hook! With a mix of styles and products, our top picks offer a new obsession for everyone, whatever your vibe.

We picked these guys for their scroll-worthy stream, compelling message, and simply because we love their product! Step into 2022 in style with our top recommendations below…


Oh my tie-dye! Proving that basics can be anything but, Bassike is the supreme hero of relaxed fits, and their signature tie-dye has supplanted this local brand as one of our favorites. Bassike gets a regular rod on the ‘gram from us for their captivating collections and modern Australian aesthetic.

AM Glasses

When it comes to the latest eyewear trends, we can’t get past our new must-have brand, AM Eyewear. Meaning “Australian Made”, this brand has become a cult favorite around the world for its clean styles and quality craftsmanship.

Exie Studio

These guys are the definition of casual chic with their sporty, luxurious vibe that has been dominating the fashion scene since 2020. This lifestyle brand is the brainchild of Melbourne designers, Christina Exie, and is an ode to women who kill her in every aspect. of their life. Their eco-friendly, no-frills pieces are as versatile as they are stylish.

White Jewelry

It’s safe to say we wasted an hour or two on this page! Bianc Jewelery’s beautiful jewelry features enchanting gemstones and quality finishes, all wrapped in beautifully contemporary designs.

Alice McCall

A brand we all know and love, Alice McCall is truly the phoenix of all fashion brands! Rising from the ashes of a receivership, this brand is making a comeback. Their retro-inspired pieces and their cinematic parades have us glued to our screens. Stay tuned for the next move of this Australian treasure.

Brie Leon

The designated house of the shoulder bag, Brie Leon is our go-to page for all of our accessory covets. Chic, modern and effortlessly stylish, this flow has “it-girl” written all over it.

Maara Collective

This brand popped up on our feeds during Fashion Week, and it’s been a love affair ever since! Designed by the highly talented Julia Shaw, Maara Collective is an Indigenous luxury resort and swimwear brand. With pieces as stunning as this, it’s not hard to see why the brand took home the National Indigenous Fashion Award Winner in 2020.

Hunter X Hunter Label

When it comes to the latest jewelry trends at accessible prices, we can’t top Hunter X Hunter Label. A flow full of gorgeous manicures and luxe sandstone decor is only enhanced by their stunningly modern pieces.


As one of five beloved brands from the Reliquia Collective, Blanca has quickly become a regular on our Instagram feed for her colorful designs, laid-back aesthetic and inclusive pieces. Their oversized shirts are a Style HQ favorite, and with the boyfriend shirt trend continuing into 2022, we’re not mad about them.

Nelson makes

Hailing from Melbourne, Nelson Made takes all things style, footwear and sustainability seriously. Making each of their beautiful pieces in-house, this innovative brand is one to watch!

With John

Gold Coast legends, With Jéan ensure the Y2K revival remains as loud and chic as ever. With early 2000 super model vibes in their feed, this page is the go-to for the ultimate cool girl aesthetic.


Another Australian favorite that has received a major name change, Oroton has quickly become one of the classiest outfitters around! Their gram is a myriad of covet-worthy pieces, and we rock their modern campaign and photographic direction.

Sarah and Sebastian

Sarah and Sebastian’s delicate and delicate pieces offer timeless jewelry, and the high-end editorial vibe of their feed is well worth a scroll. Add a few of their pieces to your cart and quickly become a master of the art of ear stacking.


If the desire to travel makes you feel good, this is the fashion brand for you! Venroy hails from Bondi and draws inspiration from the founder’s Italian roots. Capturing that high-end Italian feel with a retro twist, this brand is our go-to for gram-worthy resort wear.

Arthur Clothing

If you’re looking for a dopamine hit, scrolling through this page is a surefire way to put a smile on that dial! Bringing bright colors and fresh, funky styles, Arthur Apparel is an absolute joy and delight on an encapsulated stream.


A relevant newcomer to the Australian designer scene, Alémais is the beautifully whimsical brainchild of former Zimmermann chief designer Leslie Jermanus. With exquisite prints, floaty shapes and quality fabrics, this brand is a must-have for Queenslanders.

Lily and May

This Noosa-based accessories brand is perfect by the pool with its colorful beads, melted pearls and coastal chic vibe. Stack your wrists girls, we in it to like!


If Euphoria’s Maddy was a fashion brand, it would be Dyspnea. This feminine, glamorous and glitzy brand is all about plus size inclusivity, ensuring those with bigger busts can flaunt their fabulous pieces too.

Lucie Josephine

This Brissy local brings all of our ruffled lace dreams to life in these beautifully romantic pieces. Suitable for both bridal and ready-to-wear, Lucia’s clothes are a tribute to the elegance of yesteryear, modified with a touch of originality.

Bondi Born

If there’s one thing we Australians know how to do, it’s her swimsuit! The myriad of world famous swimwear brands created on our shores is long, and this brand is heading straight for the top. Bondi Born’s minimalist swimwear and resort wear are the very definition of Australian luxury.

Alley of Ocher

Glasses have become a staple accessory for fashion followers and influencers alike, with quality and investment tints on the rise. The neutral color palette and modern shapes of this Gold Coast native brand are just a few of the reasons you’ll catch us scrolling on the reg!

Do you love Australian brands as much as we do? Check out our list of the best local lingerie brands here.

Header image: White

Michael O. Stutler