While shopping for yourself is fun (and boy, is it fun), there is something to buy for the little people in your life, whether it’s your own child, niece or nephew, or a referral, who takes retail therapy to the next level. And surely the best kind of retail therapy is shopping for children’s clothes.
We’re pretty sure it’s because of the miniature nature of these garments – tiny slippers, tiny jumpsuits and micro dresses – that get us add to cart so quickly. And it’s all the fashion designers, like Stella McCartney, Rejina Pyo and Charlotte Knowles, creating children’s lines all infused with the style and sparkle of their mainline collection.
Alongside fashion’s biggest names (hello The Row and Burberry), one can’t ignore high street staples such as M&S, Arket and John Lewis, whose practical kidswear will go the distance. Additionally, independent brands like floral threadsPolarn O. Pyret and vintage shop And they wear means the child in the wardrobes of your life starts out as green as they want to go.
So whether you’re looking for bold, loud hues or classic shapes and natural tones, these are the best brands of clothing for children and babies to shop now.
1
Dolce & Gabbana
Age range: 2-12 years old
The luxury Italian fashion house now caters to babies and kids, offering everything from sneakers, coats and tees to rompers, accessories and more.
SEE THE DOLCE & GABBANA CHILDREN
2
Reiss
Age Range: 4-9 years old
A modern brand for fashion-forward kids with coats, jackets, knitwear, dresses and more.
SHOP REISS KIDS
3
Olivier London
Age range: 0 – 6 years old
An award-winning vintage-style children’s brand selling cashmere and Liberty print clothing.
OLIVIER SHOP LONDON
4
Polarn O. Pyret
Age range: 0-12 years old
An 80-year-old Swedish children’s fashion brand that uses organic cotton and focuses on sustainability.
BUY POLARN O.PYRET NOW
6
The children in the row
Age range: 4-10 years old
Get ready for the price of these cashmere pieces, as with The Row adult clothing, it’s something to behold. That being said, you won’t find such quality.
SHOP KIDS ROW NOW
seven
H&M
Age range: 0-10 years old
With everything from homewares to adorable children’s clothes, H&M is truly a one-stop-shop for stylish pieces at affordable prices.
SHOP H&M KIDS NOW
SHOP H&M BABY NOW
8
Burberry
Age range: 3 -14 years old
Burberry has created fun, classic investment pieces for kids. One to keep for second hand items for sure.
BUY BURBERRY KIDS NOW
9
MRS
Age range: 0-16 years old
One of the greenest and most transparent stores on the high street, M&S creates useful, well-made children’s clothing.
SHOP M&S KIDS NOW
ten
Stella McCartney
Age range: 3 months – 10 years
The bold style of the British designer translates perfectly into children’s clothing. We are particularly seduced by its combinations.
SHOP STELLA MCCARTNEY KIDS NOW
12
Balenciaga
Age Range: 2-10 years old
For fans of hype, these bold and bright Balenciaga designs ensure your child is the coolest on the block.
SHOP BALENCIAGA KIDS NOW
13
self-portrait
Age range: 3-12 years old
Self-Portrait has created a wonderful line of formal wear, ideal for birthdays and Christmas.
BUY CHILDREN SELF PORTRAIT NOW
14
Chopova Lowena
Age Range: 0-8 years old
Using only found materials, Central Saint Martins graduate Chopova Lowena has created a funky and fun collection of baby and children’s clothing.
BUY CHOPOVA LOWENA KIDS NOW
15
Rejina Pyo
Age Range: 2-7 years old
Rejina Pyo kids specializes in wearable and fun pieces using organic, upcycled and upcycled materials.
BUY REJINA PYO KIDS NOW
19
Ando Stores
Age Range: 0-7 years old
One of the coolest kids and baby clothing brands out there, Ando Stores also creates matching outfits for mom and baby. So cute.
SHOP AT ANDO STORES NOW
21
AND THEY WEAR
Age Range: 0-7 years old
Your love of vintage doesn’t have to stop with you with this vintage kids clothes seller.
SHOP AND THEY WEAR NOW
23
floral threads
Age range: 0-6 years old
These made-to-order bloomers, available in Liberty fabrics, make adorable gifts.
SHOP FLORAL THREADS NOW
Marguerite Murray
digital writer
Daisy Murray is the digital editor at ELLE UK, writing from vintage shopping to Melania Trump and everything in between.
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