34 cute Instagram clothing brands to buy in 2022

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Yes, you can still shop on the same clothing websites (no shame in having a favourite!), but the beauty of Instagram is that there are such many fashion brands on the platform to discover and help you expand your style horizon. Whether they’re up-and-coming or have been there but you haven’t heard of them yet, these 34 clothing brands with awesome charts will change your diet and open your mind — and your closets — to new ones. Gorgeous items you’ll want to wear all the time.

And sure, some are more expensive than others, but even if you’re not in the mood to buy anything, the images on these pages will give you the inspiration you need if you’ve worn the same three outfits over the past two months. (take me out here, tbh). Follow these brands and you’ll probably end up putting so many cute clothes photos in your saved folder. Something else? If you’re inundated with spam from brands, their IG pages will often notify you directly of any new dropping collections or sales via an IG post or story instead. So if you’re constantly on Insta these days, consider following these fashion brands and while you’re at it, give these influencers some love too.

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This designer transforms vintage fabrics into unique pieces made to be photographed. I mean, that plaid corset is amazing! Of course, being a sole proprietorship can be overwhelming if you’re inundated with orders, so if you can afford it, you can donate to Asata’s GoFundMe which provides him with equipment to meet the demand.

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The retailer is based in San Francisco and carries a mix of fun labels, as well as its eponymous line which often includes ruched tops, linen dresses and ribbed loungewear.

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This Amsterdam-based brand has all that off-duty model vibe, from its bike shorts to its denim pieces. You are absolutely guaranteed to find an outstanding look for this summer from this brand.

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If you like flowy and dreamy dresses, you definitely want to follow this brand, but don’t worry: they also have matching tops, pants, jumpsuits and sets. All of the lovely pieces are made by local seamstresses and artisans in Lagos, Nigeria, where she is based.

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The second “k” is silent, btw. This brand has some really eye-catching clothes, like this plaid set. It also includes gorgeous sheer dresses to layer with current tie-dye pieces.

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Yes to this monochrome ‘fit’! This Danish brand has that cool Scandinavian aesthetic with bold prints, bright colors and effortlessly matching sets.

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Do you like versatile clothes? Discover Paloma wool. The brand is known for its ruched pieces that turn a blouse into a bra with the pull of a drawstring or shirts that you can wear upside down or upside down. Complete the rest of your ensemble with the brand’s shoes or bags. (Currently obsessed with these guys.)

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Yes, you’ve seen underwired bras before, but have you ever seen an underwired button down shirt? This New York-based brand offers tons of strappy, cropped and romantic styles, and its swimwear also features stunning vintage prints.

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Ethically designed and made in Uruguay, this brand offers truly amazing knitwear as well as statement dresses perfect for summer. Just LOOK at those ruffles.

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Kim Kardashian recently gave this brand a to scream, and it’s easy to see why she’s a fan of these form-fitting mesh ensembles. All pieces are handmade to order.

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Another celebrity favorite is this LA-based gender neutral brand. Need receipts? Billie Eilish, Clairo, Lil Nas X and Bella Hadid have all worn his designs.

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Yes, the brand can be expensive, but it’s worth following simply because the pieces truly are wearable ART. Whether you look at her hand-painted leather garments or her pressed flowers preserved in resin, you will be blown away by the craftsmanship.

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If you love a minimalist aesthetic, this brand has modern and sleek designs for you. Its selection of shoes is also impressive, and most items are under $100.

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You’ll find plenty of 70s-inspired floral designs with ruffles, buttons and bows on this feed, so if you’re looking for the perfect summer outfit, check it out.

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Simple yet elegant, this swimwear brand offers designs in a range of hues and also offers different collections depending on your preferences: discreet straps, ribbed fabric or metallic ring accents.

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How gorgeous is this floral tulle top? The Kosovo native launched her eponymous label in 2016 and has since moved from accessories to ready-to-wear, like playful strawberry-print dresses and cloud-print knit sweaters.

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I’m adding this puff sleeve top to my cart ASAP. The New Zealand label is also eco-friendly and the textiles are ethically sourced, so you can feel good about your purchase and get a stylish IG shot.

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Looking for a truly standout swimsuit to add to your summer wardrobe? You’ll want to order something from this brand, like this plunging ruched one-piece in bright cobalt.

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Launched in Copenhagen in 1993, give this label a following on IG if you like prints and dreamy landscapes, like this beach situation here. The brand is also available for shopping at Nordström if you want to avoid international shipping.

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This brand seems to be *the* go-to for fashion bloggers and street style stars. And this summer’s key piece is her padded shoulder tank top, seen here in yellow. Basically, every image in its stream is worthy of your saved folder.

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What is the value of this set with a scalloped border? You’ll find tons of cute pieces with this Australian label that you don’t already have in your closet.

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You’ll find so many dainty camisoles, bra tops, and briefs on this brand’s feed, but it also offers edgier pieces like bustiers and raw-hemmed jackets. He does everything !

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Or CBAAF for short. Specializing in hand-dyed garments, the pieces are ethically made from 100% recycled cotton. He also does some cool vintage t-shirt drops, FYI.

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You’ll love the escape on this label’s IG page. Founded by twin sisters Sayana and Claudia, the designs are inspired by their travels and they work with local artisans and artisans to create the pieces.

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The Antiguan brand was founded in 1949 by brothers Pat Starr and Amos Morrill, but relaunched in 2019. Prints have that retro island feel, but silhouettes are modern. You’ll want to wear these lightweight cotton creations all summer long.

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Created by Christina Tung, she’s best known for her eclectic mismatched jewelry, but the label’s colorful hand-dyed babydolls are just as covetable. They come in mini and midi lengths and have a drawstring on one side that you can pull to create gathers.

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If you’re a fan of utilitarian pieces, but not the boring kind, follow this tag as soon as possible. It will bring so much color and joy to your IG feed…and make you want to buy a jumpsuit if you don’t already have one.

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This Miami-based curated retailer offers eight brands that are always on rotation, if you’re looking for new labels to add to your feed.

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This quilted tank top with tie closures is all kinds of wow. Naya’s namesake line is inspired by the folklore of Siberia, where she was born and raised. Her clothes are whimsical and romantic, and you can’t help but “like” all the photos of her gorgeous creations.

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This line has some of the boldest colors and patterns that are made to stand out. Cheerful prints and groovy graphics will add some well-deserved cheer to your wardrobe.

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Designer Yuka Izutsu reuses discarded fabrics from Guatemala, Peru, India and other countries and transforms them into sustainable pieces for Atelier Delphine. Just accept the fact that you need this coat in your life.

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Feathery sleeves? I don’t mind if I do. You’ll instantly fall in love with this Greek brand (they’re based in Athens!), and their stylish designs will make you want to wear them on holiday in Mykonos right now.

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Speaking of holiday vibes, follow this etiquette as well. Although the items are made in Los Angeles, they have a European aesthetic and draw inspiration from places like the French Riviera and the Amalfi Coast. Say. No more.

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Founded by Phyllis Chan and Suzzie Chung, the brand offers bold knitwear designs that are sure to stand out from the rest of your clothing. I currently need this cute floral polo shirt, thank you.

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Michael O. Stutler