5 inclusive clothing brands to support instead of Abercrombie & Fitch
Looking for inclusive clothing brands to support? We have what you need.
Popular clothing retailer, Abercrombie & Fitch, recently came under fire in a netflix documentary “White Hot: The Rise & Fall of Abercrombie & Fitch,” which exposes the company’s discriminatory behind-the-scenes practices. In the documentary, former employees and others come forward to share their racist experiences with the company.
Many know Abercrombie & Fitch for its all-American aesthetic that uses mostly white models to represent the brand. Many began to notice the lack of diversity when it came to the people the company featured in its ads, from online ads to in-store ads. This disparity eventually became too great to ignore, leading to conversations around diversity and inclusion.
Movements that called for equality and inclusivity, such as the body positive movement, gained momentum, prompting more and more retailers to focus on branding that emphasized inclusion. Global pop star, Rihanna, launched a all-inclusive lingerie store which spotlights women of all colors, shapes and sizes. Its beauty and skincare lines, Fenty Beauty and Fenty Skin, also offer a wide variety of male and female models.
Fortunately, many other companies, such as Victoria’s Secret, followed suit. These days, anyone can find clothing stores that they believe represent them. And while the fashion industry is constantly changingincorporating more diversity into marketing and branding is a welcome change that hopefully is here to stay.
Due to the claims made in the documentary, some former Abercrombie & Fitch clients have decided to spend their hard-earned money elsewhere. Let’s take a look at some inclusive clothing brands to support that are similar to Abercrombie & Fitch:
Gallery LA is a black-owned brand located in downtown Los Angeles, specializing in the sale of clothing with a clean and simplistic design similar to Abercrombie & Fitch. The brand offers clothing from a comprehensive network of designers whose pieces are made sustainably. The LA Gallery highlights models from a wide range of races and ethnicities to showcase the beauty in variety.
Founded by celebrity stylist Dechel McKillan, the inclusive clothing brand focuses on creating a “positive environmental and social impact it doesn’t come at the expense of style and design. Having designed superstars such as Drake, Nicki Minaj and Lionel Richel, it’s no wonder McKillan has managed to build an apparel brand with a trajectory to become an industry titan.
To girlfriend collective, all shapes and sizes matter. From dresses to swimwear to maternity clothes, this company has it all. Their variety of clothing and accessories offers as much range as the designs they carry. This all-inclusive brand is making a name for itself with clothes that compliment all women.
Girlfriend Collective practices ethical manufacturing by using recyclable materials to create its clothing. The materials used are useful in producing soft and durable garments that are comfortable to wear. In doing so, customers wear clothes that not only look and feel good, but also come from a company that cares. protect and support the planet.
paskho is a black-owned and operated clothing brand that focuses on bridging the racial and social divide in economic opportunity. The company prides itself on hiring a diverse group of people, which is why its models vary by age, gender, and race.
The inclusive clothing brand focuses on sustainability by partnering with numerous nonprofits, such as Canopy’s Pack4Good, to create a positive and lasting impact on the environment. By using sustainably sourced materials, part of their design and development process is to avoid the 900 chemicals commonly used by apparel manufacturers to create garments. In doing so, the company creates quality garments that customers can wear safely.
RE ONA is another black-owned clothing brand who is making waves in the fashion industry. Known for its minimalist designs, the company sells a range of clothing, from structured blazers and pantsuits to relaxed knit joggers. RE ONA designs its garments for maximum comfort, with a carefully selected blend of viscose and spandex that imparts a soft and plush feel. They promote clothes in neutral colors that complement all skin tones.
The company focuses on creating garments made by fairly compensated employees in Bangladesh and China. Its employees are some of the best in the industry who work in small batches to protect the environment by reducing waste.
The line by K
The line by K is a fun and trendy clothing brand that offers designs for different breeds and sizes. The woman-owned and operated company is taking the industry by storm with its colorful basics designed with a twist. Instead of creating bold and striking garments that steal the show, the company seeks to offer garments that complement the wearer.
The line through K is a love letter to women, with a mission to provide quality without sacrificing comfort. They believe what we wear can affect how we feel about ourselves. For this reason, the company is committed to providing the best of the best quality.