6 Eco-Friendly Brands Fighting Climate Change You Can Feel Good About Buying

On September 15, Patagonia founder Yvon Chouinard announced that he and his family were transferring 100% of the company’s voting stock to the Patagonia Purpose Trust and 100% of its non-voting stock to the Holdfast Collective. to ensure that the company will retain its independence. and direct all proceeds to the fight climate change now and forever. According The Washington PostPatagonia is currently worth around $3 billion and its annual profits could total $100 million each year.

“As we began to see the scale of global warming and ecological destruction, and our own contribution to it, Patagonia is committed to using our company to change the way business is done,” said he wrote in a letter on the Company Website.

Hey, folks, we just gave planet Earth our company. OK, it’s more nuanced than that, but we’re closed today to celebrate this new plan to save our one and only home. We will be back online tomorrow.https://t.co/fvRFDgOzVZ

— Patagonia (@patagonia) September 14, 2022

In the wake of this incredible gift to posterity, The Manual offers readers other inspiring sustainable clothing brands leading initiatives to forge a more sustainable environment. These eco-responsible promises working to ensure a natural world that all future generations can enjoy.


This one should come as no surprise as the company known by its acronym (its full name is Recreational Equipment, Inc.) has focused its impact work at the intersection of people and the planet for over 80 years. In 2020, REI reached carbon neutrality in its operations, then raised its objectives for the following three decades.

“The climate crisis is the biggest threat to the future of outdoor living and to REI’s business. The science is clear on what we as a society need to do to change that future. The world needs to halve its greenhouse gas emissions by 2030, so that’s where REI – and the wider outdoor community – needs to lead. REI Cooperative President and CEO Eric Artz said at the time. “Going forward, we are integrating the impact of doing business, and the cost, into our business model.”

The cooperative’s three-pronged strategy focuses on the three levels of its business: to be a green business leader who innovates “to decouple economic growth from environmental impact”, to focus advocacy efforts on government to ‘it embraces carbon-friendly initiatives, informing consumers of these efforts, and empowering them to make impactful choices about what they buy.


The world’s largest apparel company has worked hard in recent years to secure the future of sport for all. Currently, these efforts are summarized in its Go to zero initiative.

Nike says the company is now “driven by the belief that protecting the planet means protecting the future of sport from climate change”. Move to Zero aims to minimize Nike’s environmental footprint and maximize opportunities for positive brand impact.

Nike Headquarters
Getty Images

This commitment includes several goals, such as eliminating single-use plastics on Nike campuses around the world and opening a dialogue with the global design community to combine materials development programs. Nike says these efforts have diverted 6.4 billion plastic bottles from landfills since 2010 and launched logistics centers powered by renewable energy.

There are still improvements to be made, depending on the Of course, you non-profit platform noting conservation efforts. His research says Nike still has work to do to expand the diversity of its supply chain, but has ensured that at least a small portion of those workers are earning a living wage.


German headquarters Adidas is also making significant efforts to reduce its impact on the climate. On his websiteAdidas outlines its commitment to achieving climate neutrality in its own operations by 2025. The apparel company elevates this goal by pledging to reduce greenhouse gas emissions across its entire value chain ( all the elements and people needed to create its product) by 30% by 2030. This will pave the way to climate neutrality by 2050.

University of Kansas Jayhawk basketball players wearing the new Adidas 'More Is Possible' practice jerseys.
Associated press

Adidas also works as an industry leader to support global initiatives driving change in the sportswear industry. This includes Agreements such as the 2018 Fashion Pact and the United Nations Fashion Industry Charter for Climate Action, which has the same goal of carbon neutrality in 2050.

Like Nike, Good on You posits that Adidas needs to do more to ensure transparency with its suppliers to ensure a well-paid and supported workforce and an animal welfare policy.

The north face

Like many of its competitors, The north face realizes that the future of his sport is inextricably linked to the future of this planet. The north face athletes travel to some of the world’s most remote locations and witness first-hand melting glaciers, receding permafrost, and weather-related disasters like superstorms and floods.

To help reduce and mitigate climate change, the outdoor apparel company is dedicated to several initiatives. This includes a goal to source all of its products with “recycled, regenerative or responsibly sourced renewable fabrics” by 2030, establishing circularity to develop reused products and materials to keep its products out of the stream waste and eliminate single-use packaging by 2025. And like its competitors, The North Face is working as an industry leader with peer companies and governments, allying with commitments to reduce carbon emissions. carbon.

Two people wearing matching winter coats and snow pants from The North Face XX Kaws collection.
Marc O’Malley/The North Face

“The North Face is committed to reducing its carbon footprint. From solar installations at our facilities to energy-saving practices at our textile mills, we are constantly looking for ways to reduce our impact. It’s more than ‘doing the right thing’ – it’s our brand heritage,” climber and The North Face athlete Conrad Anker said on his website.


It wouldn’t be an appropriate article on sustainable clothing companies without mentioning Outerknown, the clothing company of surf star Kelly Slater. Not only is the company driving change, but it was also founded with a particular focus on sustainability. This applies to both Outerknown threads and the people who create them.

The clothing company sustainability plan clearly outlines the strategies Outerknown is following to become fully circular by 2030 (circular referring to reducing or eliminating the need for virgin resources in production with products designed to live beyond the end of their life life cycle). In addition, Unknown champions fair labor and aspires to lead its industry in sustainable innovation. Its pieces are designed and created from regenerative and/or recycled materials and Outerknown is demonstrably advancing the rights of garment workers to improve the livelihoods of people in its supply chain. Outerknown is completely transparent about these vendors, instituting worker-inspired partnerships and programs to improve their lives. The company even rates itself on its progress and plans to publish this progress report. Until then, you’ll have to settle for watching Slater surf in jeans.

While carbon neutrality remains a future goal, it is no longer a distant dream thanks to the combined efforts of many business leaders. As people, businesses and businesses continue to recognize their impact on the Earth and, in turn, respond with positive initiatives, this will not only help ensure continued profits, but will help protect the people who produce goods. and preserve the diversity of nature. places offered by this large green, brown and blue globe.

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Michael O. Stutler