6 Scandinavian clothing brands that will upgrade your wardrobe in an instant

These clothing brands embody everything we love about Scandinavian clothing brands. From wardrobe staples to pieces with more playful touches, Scandinavian women are known for their effortlessly cool style. If you want to inject some of that nonchalant aesthetic into your own wardrobe, here are the brands you need to know

Whether you’re looking for low-key t-shirts and sweaters for your capsule wardrobe or one of best midi dresses for a head-turning look, these Scandinavian clothing brands will give any outfit an extra edge. Comfort is a common theme when it comes to Scandi style with many puffy dresses, baggy pants and oversized silhouettes. A comfortable and stylish look, the easiest way to add that feel to your wardrobe is via the brands that have made the aesthetic a success.

Not quite as tailored or polished as French clothing brands or as flamboyant as Italian clothing brands, The appeal of the Scandi style lies in its simplicity. These are garments that will make everyday dressing a breeze and comfortable too. With a heavy emphasis on wardrobe basics, many Scandinavian clothing brands champion a slow fashion approach, producing high-quality pieces that largely ignore prescriptive fashion trends, making them among the better. sustainable fashion brandstoo.

The best Scandinavian clothing brands chosen by our fashion editors

While some of the best Scandinavian clothing brands are household names – take H&M for example, there are plenty of smaller Scandinavian brands out there. independent clothing brands this should be on your radar. Mega hits with the fashion crowd, these are the Scandi labels to love.

1. & other stories

One of the most recognizable brands on the list, we couldn’t resist tossing this iconic brand into our roundup. At the more affordable end of the scale, & Other Stories is the Scandi equivalent of brands like Zara. With design studios in Paris, Stockholm and Los Angeles, he draws inspiration from the three cities, infusing clean Scandi style with a carefree LA attitude and a dose of Parisian flair.

The fashion editor’s favourites…

2. Baum and Pferdgarten

Founded by two friends Rikke Baumgarten and Helle Hestehave in 1999, Baum und Pferdgarten fuses the distinctive styles of both women. The brand combines masculine tailoring with playful textures. Expect flowing dresses in vibrant hues, feminine ruffles and sporty jackets – all guaranteed to get you noticed.

The fashion editor’s favourites…

3. Flippa K

If your mission is to build a collection of wardrobe essentials, then Flippa K is for you. Founded in 1993 by Flippa Knutsson, the brand emphasizes lifted basics, nodding to ’90s minimalism. With versatility and longevity at the forefront, Flippa K is a one-stop-shop for your future classics from blazers to best cashmere sweatersall in a neutral color palette.

The fashion editor’s favourites…

4. Ganni

Who doesn’t want to be a #Gannigirl? Arguably one of the coolest brands out there, Ganni fans include Dakota Johnson and Beyoncé. Husband and wife duo Ditte and Nicolaj Reffstrup run the brand and have transformed it from a small cashmere brand into an internationally recognized brand and the go-to place for lightweight dresses, cocktail cardigans and jumpsuits. best winter boots. Pricing hits that sweet spot between high street and designer, making it both affordable and luxurious.

The fashion editor’s favourites…

5. Turning Birger Christensen

Scandi style isn’t just about minimalism and Rotate Birger Christensen is here to prove it. Created by influencers Jeanette Madsen and Thora Valdimarsdottir in partnership with Danish brand Birger Christensen, Rotate is resolutely glamorous. There’s ’80s-inspired shoulder pads, shiny metallics and glittery textures: the ultimate going-out wardrobe.

The fashion editor’s favourites…

6. Samsøe and Samsøe

Launched in Copenhagen by two brothers in 1993, Samsøe and Samsøe started with jewelry. A few years later, it expanded into clothing, footwear and accessories and is now an international fashion powerhouse, stocked at Nordström and Selfridges. Her Scandinavian heritage still dominates, with sleek, easy-to-wear pieces and subtle nods to runway trends.

The fashion editor’s favourites…

Michael O. Stutler