Bangladeshi garment makers adopt different strategies amid falling work orders

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The impending global recession, the fallout from the Russian-Ukrainian war, which is unlikely to end anytime soon, and the persistent rise in inflation have hit Bangladeshi garment exporters.

Reports say this surge in apparel makers faces a significant drop in new work orders from global shoppers as brands and retailers struggle to manage stacked inventory, even as consumer spending on apparel, particularly in Europe, are experiencing a significant decline.

In the given scenario, different apparel manufacturers would adopt different strategies to overcome the difficult times.

Reports further added that Envoy Textiles, which is one of the leading garment exporters in Bangladesh, catering mainly to European buyers and usually placing orders for more than three months, is now less than a month old. order, because retailers would order less due to demand. for clothing items down due to rising inflation and fears of recession.

In the given scenario, the chairman of Envoy Textiles, Kutubuddin Ahmed, would have instructed the research and development department to produce fabrics at low cost, since consumers do not buy high-end clothing items.

Similarly, another major clothing exporter, DBL, which again mainly targeted the European market, continues to diversify the market.

Speaking to the media, DBL Group Managing Director MA Jabbar reportedly claimed that DBL had started selling clothing items to the US in large volumes, with over 10% of its total exports already destined for the US. , which previously accounted for only 2% of total exports, with 98% going to Europe.

Michael O. Stutler