Best Clothing Brands of 2020: Best Fashion Brand of the Year

Given COVID-19, the Black Lives Matter movement, and the 2020 US presidential election, there have been times this year when clothing, sneakers, and consumerism seemed frivolous. But after the heinous murders of George Floyd, Breonna Taylor and so many others, we saw another side to the fashion industry. Some brands have finally recognized the impact of white supremacy and systemic racism on the world and recognized they could do better by diversifying their staff, marketing campaigns and giving back to communities and influential creators that affect their bottom line. . Whether or not this will be a lasting trend or consideration is hard to say, but it was good to know that at least people are thinking about the racial disparities that black people face every day.

Streetwear in particular, which is worn by people of color, has come together to help those in need. After a big sneaker release at the 2020 NBA All-Star Game, Joe Fresh Goods has turned a failed collaboration with Adidas into a drive-thru fundraiser for Chicago. Brain Dead’s Kyle Ng raised over $800,000 selling t-shirts and donated the money to various Black Lives Matter charities. Fear of God’s Jerry Lorenzo teamed up with multiple brands to create a t-shirt that changed the Fear of God logo from ‘FG’ to ‘GF’ in honor of George Floyd and his daughter Gianna Floyd – 100% of the profits went to her fund. And Kerby Jean-Raymond of Pyer Moss began organizing at the start of the pandemic to provide PPE to healthcare workers in need. This list is mostly based on the product brands created and the buzz they generate, but if 2020 has taught us anything, it’s that a T-shirt is more than a T-shirt, and being a consumer Conscious isn’t just cool, it’s integral. We applaud brands that respect the people they sell to, and don’t see them as just a transaction. Here’s more of that in 2021. But in the meantime, these are the best brands of 2020.

Michael O. Stutler