Fully Promoted Franchise Acquires Garment Specialties
A Cleveland-area franchise that is a Top 40 Fully Promoted Distributor (asi/384000) has acquired Garment Specialties, a Twinsburg, OH-based retail apparel decorating store with a 35-year history. Financial terms of the deal were not released.
Cristina and Fernando Bertero, owners of the Fully Promoted franchise in the greater West Cleveland area, said the acquisition is expected to help double the company’s sales. It will also allow the franchise to expand into a new geographic area – southeast Cleveland.
As part of its business, Garment Specialties provided branded clothing and special niche offerings to police, firefighters and emergency personnel, including tactical and armored protective gear. For the Berteros, this will be a new niche from which to generate business. Garment Specialties’ in-house capabilities include embroidery, screen printing and uniform patches.
“We are excited to serve an expanded geographic area, while offering enhanced services to a brand new customer base,” said Fernando Bertero.
Garment Specialties will retain its name while transitioning to Fully Promoted over the next year. Cristina Bertero will lead the fully promoted Cleveland West franchise. Fernando Bertero will oversee the new site and its expansion.
Fully Promoted executives noted that the acquisition also benefits Garment Specialties “by adding to its product portfolio: promotional items, trade show materials, signage and paper printing.” Both sites will be able to reduce costs by consolidating production in one location. »
Transworld Business Advisors (TBA), a franchise company which, like Fully Promoted, is part of United Franchise Group (UFG), facilitated the acquisition. Mike Brugger, president of Fully Promoted, was involved in the transaction.
“We are grateful to our colleagues at Transworld Business Advisors and the team at United Franchise Group, who offered their support and guidance in bringing this transaction to fruition,” said Fernando Bertero. “Our broker at TBA was extremely professional and knowledgeable, and Mike Brugger was an invaluable resource.”
Based on North American promotional product revenue of $115 million, Fully Promoted ranked 20e on Counselor’s most recent list of the industry’s top distributors. The new ranking will be launched in July.
Fully Promoted operates on a franchise model, with approximately 270 individually owned and operated sites worldwide. Earlier in June, the company appointed a new chief marketing officer, with Kevin Davydov taking on the role of chief marketing officer.