Hemster launches clothing rescue kits to reduce fashion waste and fuel the circular economy
“So many people want to be more sustainable but don’t know where to start. Clothes will sit in people’s closets with broken zippers or buttons, and end up being donated, recycled or thrown away, filling our landfills with clothes that would have could have been given another life,” says Allison Lee, CEO and Founder of Hemster. “We’ve launched first aid kits to help encourage shoppers to look in their own closets to fix items they love and thought might be long gone. Every time a garment is repaired, 3 .5 years is added to its lifespan. Our goal is to extend the lifespan of as many garments as possible.”
Hemster’s ongoing sustainability efforts are a direct response to the market and the direction the fashion industry is taking. To understand consumer trends regarding how people donate, recycle, resell and dispose of clothing, Hemster surveyed approximately 5,000 active Hemster users. 56% of users surveyed say they have at least 3-5 damaged items of clothing in their closet. More than 60% of users know of no other option than to throw away these clothes.
Hemster Rescue Kits are the latest development in the company’s ongoing efforts to support sustainable fashion. To shop Hemster Rescue Kits or to learn more about the brand’s sustainability initiatives and survey results, please visit https://www.hemster.co/sustainability.
About Hemster: Hemster partners with brands to go beyond traditional sizing by offering customization in the form of tailoring. From the tailoring process, Hemster collects reusable fit data in the form of “templates”, which customers use to shop for their next garments with their own custom fit on small, medium or plus size. The technology platform captures reusable data to create an individual customer’s perfect fit through mass customization down to the quarter inch. With each garment perfectly tailored to the customer, retailers immediately see higher conversion and lower returns, and ultimately significantly higher repeat purchases. For more information, visit https://www.hemster.co.