Ranking of the top 10 Japanese clothing brands

Forget Paris. Forget Milano. While you’re at it, forget about the rest of Europe too. The biggest fashion trends these days come from the east. Although Japanese street style is best known for its edgy madness, a growing number of Japanese brands are fusing trend-setting high fashion with wearable minimalism, resulting in collection after collection of staples that promise to update. update your wardrobe in a flash. . Here are ten Japanese clothing brands worth getting to know.

10. Tsumori Chisato

Tsumori Chisato began her career at Issey Miyake, where she ran the Issey Sport collection (later renamed IS Chisato Tsumori Design). After 13 years with the label, she diversified in 1990 with her eponymous label. Since then, it has opened 50 outlets in Asia and expanded into the United States, France, Italy, Russia and Scandinavia. With its penchant for prints (most of which are hand-drawn and inspired by cats, manga, Japanese art and culture), luxurious textiles, intricate beading and elaborate embroidery, the brand is the place to go for color, eccentricity and a “good dose of manga/bohemian cuteness”.

9. Yoji Yamamoto

As noted by irreverentgent.com, when Japanese designer Yohji Yamamoto launched his eponymous label in 1981, he introduced his dark take on fashion to the world. It’s not the hallmark of cute and quirky Japanese streetwear: Yamamoto likes dark colors (think black, black and maybe just a touch of midnight blue as an accent), loose fits, edgy designs and luxurious materials. He loves cash too, so don’t expect to find budget-friendly, disposable fashion finds in his stores.

8. Technical clothing

Engineered Garments was founded in 1999 by Japanese designer Daiki Suzuki, who combined his own artistic vision with that of Japanese umbrella company Nepenthes. Although based in New York, the brand is all-Japanese, with unique garment construction, exceptional attention to detail, conflicting themes and, with few exceptions, a penchant for more pockets than you’re likely to know. what to do with it. . He also has an excellent track record when it comes to partnerships, having collaborated with everyone from Barbour to Dr. Marten.


A Bathing Ape (or BAPE) was founded in 1993 by Nigo. It now has 19 outlets in Japan, as well as stores in Asia, New York, London, Paris, Miami and Los Angeles. It offers lifestyle and streetwear clothing for men, women and children, often featuring popular characters like Hello Kitty, Sponge Bob Square Pants and characters from Marvel and DC Comics. It is also a partner of many other brands, including Carhartt, Adidas, Comme des Garçons, Undercover and Timberland. If you’re looking for something functional and practical for the office, this probably isn’t ideal. If you want a colorful hoodie or a camo tee, this is perfect.

6. Beams

Beams started life as a small department store in Harajuku in the 1970s. 50 years later, it’s one of Japan’s most iconic fashion brands. Her clothes tend to veer towards causality – think high-end everyday staples with a Japanese twist. In addition to the in-house clothing line, it offers an endless and ever-changing selection of collaborations. If you like clothes, it is also worth checking out its interior design, furniture and accessories. With a large number of stores in Japan, it has outlets in Japan, New York, China, Hong Kong, Milan and Paris.

5. Visvim

Founded by Hiroki Nakamura in 2001, Visvim is a Tokyo-based high-end menswear brand with stores across Japan and the United States, as well as a presence in department stores and boutiques in Europe. Although it primarily focuses on men’s clothing, it also offers a women’s clothing line called WMV. All of its clothing and footwear is made using a blend of traditional techniques and modern technologies, drawing inspiration from everything from vintage Americana to French workwear. It’s a high-end brand with the price to match, but if attention to detail, quality craftsmanship, and fashion-forward designs are important to you, its pieces are worth the investment.


Japan is a country renowned for its high-quality denim, and Edwin is a brand that can take credit for at least some of that. Founded in 1947, it began life by importing American-made jeans to Japan before eventually starting to manufacture jeans itself. After that, there was no turning back. It has since grown into a full-fledged clothing line, renowned for its pioneering dyeing techniques and signature tricolor “rainbow selvedge” denim.

3. Sacai

Chitose Abe’s Japanese clothing label Sacai has been one of the hottest names on the Paris Fashion Week schedule for several seasons now, and for good reason. After doing his apprenticeship at Comme des Garçons and Junya Watanabe, Abe started in 1999 with a knitwear line. In the years that followed, she expanded the brand into a luxury womenswear line known for its exquisite detailing, luxurious textiles and high profile collaborations.

2. Uniqlo

Uniqlo has its roots in the Yamaguchi-based company, Ogori Shōji, which was founded in March 1949 in Ube, Yamaguchi. Since rebranding and expanding its global footprint in the 2000s, Uniqlo has become synonymous with stylish and affordable fashion items. With over 900 locations in Asia, Europe and the United States, its take on Japanese fashion is more accessible and minimalist than some other brands, but no less desirable. If you’re a fan of high-quality clothing with preppy style and affordability, make sure this is on your radar.

1. Like Boys

When it comes to Japanese clothing brands, few are as well-known as Comme des Garçons. Since Rei Kawakubo created the brand in the 1970s, she has led the way with her edgy, contemporary outfit. Known for its structured garments, timeless appeal and fashion-forward designs, it’s the embodiment of everything there is to love about the quirky and trendy nature of Japanese tailoring. Although its stores and outlets are located around the world, all of its collections are still designed in Aoyama, Tokyo, where the brand was originally founded. Although primarily a high-end brand, it has also launched an affordable collection alongside its main line that offers exceptional quality wardrobe staples at affordable prices.

Michael O. Stutler