RE:JERSEY – A garment-to-garment circularity project

QUESTIONS?

FAQs

What makes the RE:JERSEY different from other PUMA jerseys?
The main difference is that most of the raw materials used for RE:JERSEY are recycled from existing polyester garments, allowing for garment-to-garment recycling. This technology is a big step towards closing the material loop of polyester.

Is the RE:JERSEY made entirely from recycled materials from garment to garment?
The RE:JERSEY kits worn in Saturday’s warm-up are made from 75% reused football jerseys. The remaining 25% comes from SEAQUAL ® MARINE PLASTIC

How is the recycling process different from the recycled polyester used in other PUMA jerseys?
PUMA football kits on the market today are already made from 100% recycled polyester. The company has set an ambitious target of 75% recycled polyester by 2025 for all clothing and accessories ranges.

As a general rule, PUMA’s recycled polyester products are made from recycled plastic bottles. Plastic bottles can be mechanically recycled into new polyester. Although not circular in the classic sense, this type of recycling helps reduce plastic bottle waste. Additionally, mechanically recycled polyester has a significantly lower carbon footprint than conventional polyester.

In the recycling process used for the RE:JERSEY project, the garments are chemically broken down into their main components (depolymerization). The colors are then filtered and the material is chemically reassembled to create a yarn (repolymerization) that has the same performance characteristics as virgin polyester.

How is the recycling process different from other chemically recycled polyesters?
The innovative process used for our RE:JERSEY can deal with contaminations such as prints or emblems. In addition, the process takes place in Europe, close to the home of PUMA’s football teams.

What are PUMA’s goals for recycled polyester?
PUMA plans to increase the recycled polyester content in apparel and accessories from 17% in 2020 to 75% in 2025.

Additionally, PUMA plans to increase the percentage of chemically recycled polyester over time to improve garment-to-garment recycling and reduce our reliance on recycled plastic bottles.

What will be the lessons of the RE:JERSEY project?
The RE:JERSEY project will allow us to collect valuable experiences on garment-to-garment recycling. If successful, PUMA aims to replicate the process on a larger scale, including its retail channels and possibly its wholesale partners.

What is the impact of chemically recycled polyester on greenhouse gas emissions from jersey production?
The fact that oil as a fossil raw material is replaced by existing clothing is the main advantage of chemically recycled polyester, which can be recycled again and again without loss of quality. Chemically recycled polyester also generates reduced CO2 emissions compared to virgin polyester.

What is PUMA’s position on plastic bottle recycling?
As a general rule, PUMA’s recycled polyester products are made from recycled plastic bottles. Plastic bottles can be mechanically recycled into new polyester. Although not circular in the classic sense, this type of recycling helps reduce plastic bottle waste. Additionally, mechanically recycled polyester has a lower carbon footprint than conventional polyester.

Is this program only valid for PUMA products?
No. Products of any brand can be returned as long as they are 100% polyester. We do not accept underwear, socks (for hygienic reasons), shoes, swimsuits and accessories.

What if the garment is dirty?
We ask that you only put on dry and clean clothes.

What if the garment is torn?
This is not a problem. Although this garment can no longer be worn by other people, the raw material can still be recycled.

Where is the take-back program active?
The collection points planned during the pilot program are the main Club stores in Manchester City, AC Milan, BVB, Olympique de Marseille, Girona and the PUMA retail store in Herzogenaurach.

What does PUMA do with trade-in products?
The collected products are sent to an external partner who sorts the products according to different quality criteria. A large sorting facility is located in Wolfen (Germany). https://www.ico-spirit.com/en/
We can only recycle garments if they are 100% polyester. Products that are not made of 100% polyester will be reused or recycled into secondary raw materials and become raw materials for new products in various industries.

Does this program compete with charitable used clothing donations?
No. This program aims to raise awareness of what happens to end-of-life products, reduce waste and pave the way for a more circular production model.


[1] SEAQUAL ® MARINE PLASTIC
SEAQUAL® MARINE PLASTIC is a sustainable and fully traceable raw material from SEAQUAL INITIATIVE that is made from marine waste, or in some cases end-of-life fishing nets or other plastics used in aquaculture (such as those used in the mussel farming and oyster farming). ). For more information, visit https://www.seaqual.org.

Michael O. Stutler