Textile and clothing industry focus on domestic market

VIETNAM, March 4 – Workers at a GARCO 10 factory. — VNA/VNS Photo

HÀ NỘI — With nearly 100 million people, the domestic market is seen as fertile ground for textile companies to boost production and dominate the market.

However, in the face of increasingly fierce competition from major fashion groups globally, domestic companies must have a roadmap and direction to avoid losses at home.

Textile and clothing enterprises mainly focused on exports and did not pay much attention to the domestic market.

In the face of the difficulties caused by the pandemic, especially when the export market has shrunk, enterprises have boosted their investment in research, product structure modification and market promotion. development.

the Nhan Dan (People) newspaper quoted the gGeneral Manager of Garment 10 JSC Thân Đức Việt said that before the negative impact of the pandemic caused many export markets to “freeze”, the company planned to focus on developing the market in a near future.

It will continue to promote the development of the internal market with suitable products that guarantee both quality and prices suitable for consumers.

Likewise, with more than 1,300 stores introducing and selling products nationwide, Việt Tiến Garment Corporation has gradually asserted its name and position with famous brands such as Viettien and Viettien Smartcasual, and San Sciaro.

Bùi Văn Tiến, general manager of Việt Tiến Garment Corporation, said the company will continue to promote the development of the domestic market, aiming to increase the total export value of Vietnamese textiles and garments from 10 to 15 percent by 2030. , and increase online sales from 25% to 35%.

Chairman of the Vietnam Textile and Garment Association Vũ Đức Giang said the domestic market still has a lot of room for development.

According to Giang, Vietnamese textile and apparel companies have asserted their position in the domestic market with products in the mid-range and high-end segments.

The target for the domestic market is to represent between 3.5 and 4 billion US dollars by end of the year.

the Vietnam Textile and Garment Association will continue to support the business community on counterfeit products by establishing links with market management agencies and engaging consumers through communication channels.

At the same time, it will call for investment from domestic textile enterprises and foreign direct investment enterprises in supplying the country. —VNS

Michael O. Stutler