This Clothing Brand Wants Their Old Clothes To Be Turned Into New
For days wants your old clothes. And they are already turning some into new ones. It’s a circular model that Kristy Caylor, founder of For Days, wants to see scaled.
Over the past few days, For Days has been popping up in cities across California, inviting anyone to bring their unwanted clothes of all kinds to their drop-off locations. At many of their stops, they partnered with local businesses, such as Pressed Juicery in Montecito or Humblemaker Coffee in Ventura. And people can enjoy a drink while participating in the recycling event.
Since textiles always end up in landfills, For Days works with a variety of recycling materials specializing in textile waste. This is to ensure that the so-called “waste” does not end up in another landfill. Instead, it will be sorted to see what’s reusable and what needs to be recycled – made into insulation, filler or padding, rags or other uses that don’t require high-quality fiber.
In addition to collecting clothing from any brand, For Days is keen for its own customers to bring in their used For Days clothing, which can be easily turned into new t-shirts, sweatshirts and pants via the business supply. Because For Days primarily uses natural materials, they’ve designed their products with circularity in mind, Caylor says. For example, if we are going to add a zip or a decorative element, we must know how it will be dismantled. (Zippers are notoriously difficult for mechanical recycling.)
But simple cotton-based designs can be easily repurposed by their recycling partners in Morocco. For Days chose this location because of its proximity to its manufacturing facility. “Because they are close to each other, we don’t expend extra energy to ship everything.”
The closed-loop fashion brand has had a few iterations: it first started as a subscription service with the idea that customers could just send back old t-shirts and then get a new one to keep it all looping with one brand. But customers said the subscription model wasn’t ideal. Since then, For Days has provided store credit, hoping to reduce the cost of buying a new one when the old one wears out.
“Most of what we see coming back to us is a lot of really used clothing. There may be a trendy or seasonal color shirt, but most of it is basics, like old white and black t-shirts, which people use every day.
Caylor reports that the company transformed 11,000 pounds of post-consumer waste into new clothing through mechanical recycling.
Yet For Days is still a small team of just 14 full-time employees. However, Caylor hopes to set an example of what brands can do to provide a more closed-loop process to purchase and disposal. They have already helped brands like Bombs, Maisonette, Shop without packageand cariuma build similar recovery programs.
Asked if it was the burden of business or government to provide better recycling facilities, she replied: “I think it’s a mix of both, collective action will help.”
If companies can design with circularity in mind, which is not yet done at all levels, disposal and recycling facilities can process and reuse more waste. Much of today’s clothing is made from blends or contains a high percentage of spandex or stretch, making it difficult to recycle.
“But the recovery approach is also good for business because it keeps people in the system and connected to a brand, which is helpful,” she says, acknowledging that circularity can have its benefits.
Additionally, campaigns such as the California Take Back Bag Tour give For Days the opportunity to meet its customers and interact with the community, which, according to Reagan Marelle Begley, who manages the company’s social media. , is important in today’s digital world. Begley traveled to cities across the United States, from Texas to Tennessee to New York, hosting more pop-up recycling events for the brand. Caylor says For Days will continue to make them, and as often as possible to make the process of recycling clothes easier.
Although they have a courier for $20 that customers can buy, fill, and return, Begley notes that some people may not want to pay or have too much stuff that won’t fill a bag. While some consumers show up with bags full of clothes at California stops, Begley is thrilled to see the uptake in recycling. She proudly shows bags of clothes collected that day during a stop in Ventura, California
Begley, in fact, runs his own brand of recycled denim, John Hargan, which she started as a hobby and has now grown into a small business that she does mostly on weekends. This explains why she is so passionate about her daily work at For Days. “It’s the future of shopping and fashion,” she says.
For Caylor, the mix of affordability and circularity is the ideal combo. With her previous business, Maiyet, prices were higher and she was not built around commodities. Instead, For Days focuses on the clothes that everyone wears – and therefore will eventually have to be thrown out and replaced. Although not as inexpensive as mainstream brands, and likely never will be due to the added costs of manufacturing with organic cotton and providing a circular pattern, Caylor says that he walks the line carefully, always aware that sustainability must be accessible to as many people as possible. as many people as possible.
To date, For Days estimates that it has diverted over one million pounds of clothing from landfills through its take-back program.