This New Brand Lets You Tip Workers Dressing Your Jeans – Sourcing Journal

Ethical production is only part of the way to sustainability. Ethical consumption is another. A denim brand demonstrates how everyone is responsible for acting sustainably.

British clothing brand Yes Friends has teamed up with German startup Tip Me to give customers the chance to tip garment workers directly. At checkout, consumers can add a tip of their choice about certain products and decide if they want to receive updates on their impact. The workers then receive 100% of the tips.

According to the brand, this new partnership makes it the first British clothing company to offer this service.

Eight-year-old Tip Me says he has already seen positive results. In its first year, half of all shoppers who bought from companies offering Tip Me took the opportunity to tip their employees.

Each worker who participates in the production process has a personal profile on the Tip Me platform. Tips are equally distributed among all who participated, and workers receive their share directly in their bank or mobile account. Tip Me uses WhatsApp to stay in direct contact with workers. Denim brand Dawn Denim, sneaker brand Ethletic and Berlin clothing brand Hirschkind are among the company’s current partners.

The move comes as garment workers face harsh working conditions and financial injustice. A new survey has found that more than half of survivors of the Rana Plaza disaster – the 2013 Dhaka garment factory collapse that killed 1,132 people – are suffering from deteriorating health, a multiplication by four since last year. Similarly, workers’ rights organization Clean Clothes Campaign reported that Adidas denied Cambodian workers around $109 million in wages from April to May 2021.

The tipping feature makes its debut on Yes Friends’ new men’s and women’s organic denim range. The range is produced sustainably at Evolution3, a factory in Ho Chi Minh City in Vietnam, which has been awarded a perfect rating by the Fair Wear Foundation for its ethical treatment of workers. Yes Friends first launched in 2021 with sustainable and ethical T-shirts for 7 pounds ($10) with a goal of selling 3,000 shirts, which it reached in just 13 days. She then turned to denim.

While many might associate durable denim with a higher price tag, the range is affordable at almost 40 pounds ($48) for jeans and 60 pounds ($73) for a denim jacket. Yes Friends is able to achieve low prices through its large-scale, direct-to-consumer model.

The brand’s new jeans collection is available now for pre-order until May 25th. Fits include mom, straight, slim and regular jeans, plus an oversized denim jacket. Sizes range from XS to XXL for women and from 28 to 38 for men.

Michael O. Stutler